More Than a Fad
Face masks debuted as spa luxuries but have become staples in beauty routines
worldwide. The global mask market is on track to exceed $15 billion by 2028, driven by
demand for quick, effective self-care at home.
How Masks Work (and Why)
Different formats deliver different effects:
• Clay or charcoal masks absorb excess oil and help unclog pores
• Sheet and hydrogel masks infuse hydration and calming agents
• Peel-off or enzyme masks aid in gentle exfoliation
• Active masks (vitamin C, peptides, etc.) can brighten, firm, or treat
pigmentation
Dermatological reviews stress masks as complementary treatments, not replacements
for daily routines.
The Psychological Dimension
Applying a mask is a 10–20 minute ritual — a deliberate pause. This act of self-care
reduces stress levels, which itself benefits skin health (stress being a known
exacerbator of skin issues). In a fast-paced world, masks offer both utility and mental
rejuvenation.
Cultural & Market Trends
South Korea popularized sheet masks decades ago, and their influence remains strong.
Western brands now explore biodegradable fabrics, refill systems, and ingredients
transparency to appeal to eco-conscious consumers.
Conclusion
Face masks bridge science and ritual. They offer visible skin benefits and a welcome
moment of calm — a win for both beauty and the psyche.
